Will anyone ever be able to take a bite out of Apple?
Much has been said about the rise and rise of Apple in recent years. The company that Steve Jobs dedicated his life to visioning and creating is soooooooo successful it will go down as the greatest business success story of our generation.
What is exciting and refreshing about Apple’s meteoric rise is that it has been achieved by ‘daring to be remarkable’ every step of the way. When every other company went on a journey of passive innovation, Jobs and Apple aggressively challenged every possible convention in order to bring us exciting products like the iphone, ipods and ipad.
And the numbers don’t lie.
A new breakdown of Apple’s blockbuster 2011 notes that the company sold more iPhones, iPads and iPod touches in the 12-month span than it has sold Mac computers in the company’s history.
Apple sold a total of 156 million iOS devices in 2011. That was enough to top the total number of Macs ever sold, which sits at 122 million.
As a whole, there have been 316 million cumulative iOS units sold to date. That means 2011 accounted for nearly half of all iOS devices sold by Apple since the platform launched in 2007.
Of course, the lead iOS device is the iPhone, which is likely to cross the milestone of 200 million units sold during the current quarter. Boosted by the launch of the iPhone 4S, Apple set a new record in the 2011 holiday season, with 37 million iPhones sold in that three-month span alone.
But Apple has also been surprised by the explosive success of the iPad. To date, 55 million iPads have been sold, a number that has exceeded even the most optimistic of expectations.
And the really scary bit is that this is just the start.
As consumers we will happily buy anything Apple makes, such is the strength of the brand. Apple TV’s, Apple Cars, Apple Houses…where will it end?
So the big question is this; who if anyone is capable of taking a bite out of Apple?
Who are the remarkable challengers that Apple needs to keep an eye on?
Pretty much nobody!!
Apple we salute you. Keep bringing it and never let the Apple way die.
Source: All financial & product stats taken from Apple Insider.